Hey I'm Lucy — I'm a product designer, brand designer, illustrator, animator, and art director based in NYC. I make products that connect people, products for online communities, and products that improve lives. I love owning the entire design process from problem, concept, branding, art direction, prototyping, testing, to launch : )

HINGE

End-to-end design of Hinge — the dating app designed to be deleted. Included concept, validation, testing, UI, UX, high fidelity designs and prototypes. See More

HOMELAND

End-to-end product development of Homeland — a non-addictive social app for making plans with friends and booking local experiences. Owned entire process including ideation, validation, user testing, UI/UX design, prototyping, branding, and demo video. See More

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ANDEX

Product design & branding for Andex — a web app allowing community annotations of corporate filings. See More

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HINGE MATCHMAKER

End-to-end design of Hinge Matchmaker — an app for matchmaking your friends. See More

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FICLUB

Product management and end-to-end design of FiClub — a micro-finance social app for emerging markets. Including user research, useability testing, UI, UX, prototyping. See More

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MEZZANINE

Concept validation, user research, UX, UI for Mezzanine — a vertical social network for sex-positive young people. See more

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HINGE

Creative direction and production of major brand photoshoot for Hinge. Photography was used across AppStore assets, email, in-app messaging, and social. See More

URLTOGETHER

Product design and branding for urlTogether — the community layer of the internet. This was a product put together in a weekend hackathon. See more

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FLESH CARDS

Game design and branding for Flesh Cards — a real-life dating game for singles. See More

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KATE MCLEOD

Logo and icon design for Kate McLeod — a Brooklyn-based butter atelier. See More