Work

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Flesh Cards

Card Game for singles
Role

Game design

Branding

Packaging design

Date

2020

Problem

Many single people who are dating and trying to meet new people, are sick of using dating apps. Using dating apps can take a lot of time, they can be draining, and can often lead to disappointment. Using dating apps to meet people is quite mechanical. Many describe it as “a numbers game”, where to find success, someone has to go on many many 1:1 dates to find a good match. This has caused burnout among single people.

Solution

Flesh Cards is a card game for singles, designed to be played in-person with a group of friends, in a public place where other singles tend to hang out and mingle. The game is light-hearted and fun. It borrows some of its game-play from Cards Against Humanity, where one person draws a ‘person card’ for the group, and each member of the group plays the ‘challenge card’ they think the chosen person in the group will choose to act out at the venue. The game encourages striking up conversations with strangers, by providing a playful structure for approaching people you don’t know, but might be attracted to.

Just as we printed the test versions of Flesh Cards, covid hit and the world went into lockdown. We sunsetted the project and moved onto other ventures.


Flesh Cards is a card game for singles, designed to be played in-person with a group of friends, in a public place where other singles tend to hang out and mingle. The game is light-hearted and fun. It borrows some of its game-play from Cards Against Humanity, where one person draws a ‘person card’ for the group, and each member of the group plays the ‘challenge card’ they think the chosen person in the group will choose to act out at the venue. The game encourages striking up conversations with strangers, by providing a playful structure for approaching people you don’t know, but might be attracted to.

Just as we printed the test versions of Flesh Cards, covid hit and the world went into lockdown. We sunsetted the project and moved onto other ventures.

Branding

The brand was designed to feel light, playful, and human. The smile shape that encompasses the wordmark, as well as the hand drawn type, situate the brand as personal. The pink and chocolate colors for the cards mimic skin tones. And the typography and the contrasting marquee blue color create a youthful feeling that appeals to the sorts of young, social people we suspected would adopt this game.

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Lucy Mort

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