An evolving list that guides my work...
Don’t addict, game, shame, commodify, or manipulate the users of a product.
//Tribe by design
Humans thrive together, we’re programmed to need each other. When building, prioritize togetherness over solitary use.
//Place is important
Online spaces should never supersede a room, a hall, a bar, a dance floor, a party, an office.
//Waste is a design flaw
Make things that reduce waste. Be thoughtful with resources, a product’s lifecycle and impact.
//Lead with why, follow with why not
Don’t jump to conclusions or solutions. Keep the mind open, probe and experiment with ideas.
//Without creative work, the heart dies
There is no such thing as work/life balance. Choose work that feels like play, every hour will be bliss.
//Creativity needs novelty and quiet
Seek new physical perspective regularly, enforce periods of nothingness.
See products in the greater context of the world and time. What will this product mean for society in 5 years time, 10 years time, 100 years time?
Optimize for health, not scale. Curate, focus, avoid excessive distractions and decisions.
Build things that helps us get out of our homes and heads.
Lead into every interaction with energy and positivity.