Concept validation, user research, UX, UI for Mezzanine — a vertical social network for curiouss young people.
A limited public view is important for network growth. A user must sign up or sign in to 'Read More' or interact with the content.
The homepage is populated with recent content from accounts you follow, popular tags, and suggested accounts.
Profiles are simple. Users can follow an account, or request to send a message.
To message, two users must both 'Allow to DM' or must both follow each other. Users can browse other members in the 'New Recommendations' feed.
Reporting options are always exposed when messaging. This clearly sets the standard for conversations on Mezzanine. Data captured through the reporting system is aggregated, and repeat offenders are issued warnings.
When accessing Groups for the first time, users are prompted to enter some curiousities.
Based on their curiosities, users are suggested Groups they could apply to join.
Group members can join text, audio, or video channels. Groups are designed to feel intimate and communal, using familiar community UI patterns.
'Allow to DM' facilitates clear signalling of interest. Only when two users have both 'Allowed to DM' is a 1:1 chat unlocked.